And what an exciting journey it’s been. Leicester, your fabulous new store is the first of its kind anywhere in the world!  

Since our rebrand at the start of this year, our store design team have been busy choosing every floor tile, every wall covering, every stunning piece of wood, every lightbulb, every piece of furniture – well everything really; just for you!

Our SOHO Kids menu has just relaunched; with a completely new look and the largest range ever.

We’re delighted to introduce our bear and tell you a bit more about him.