As part of ongoing investment in the SOHO Coffee Co. brand, the perennially popular SOHO Kids range has been reviewed, rebranded and relaunched.
SOHO Kids and its classic SOHO ‘Simply ham’ and ‘Simply cheese’ finger sandwiches were launched 5 years ago, in 2011, meeting demand in the out-of-home market for a quality, real food for families on-the-go. From its inception, the SOHO Kids menu has focused on simple and perfectly portioned simple, made with flavoursome ingredients, including tasty cheddar and proper gammon ham.
The review of the range by SOHO Coffee Co.’s own in-house NPD team has left the popular ‘Simply’ finger sandwiches unchanged, however two ‘junior’ toasties are new on the menu; the perfect fit for a brand known for its ‘grown up’ Melts.
A hot, cheesy tomato melt is also new to the SOHO Kids range, along with a healthy veggie finger pot and a few treats; a strawberry mousse, a Jelly Bear Jelly and a White Choc Sprinkle Stick.
The new brand to support the sees the new SOHO mascot come into its own, setting the scene for some forest fun with a very adventurous little bear. Bear-y exciting times ahead for SOHO Kids!