SOHO Coffee Co. has just opened its first London store this year, taking its total footprint in the Capital to three stores. The store at 19 Baker Street is the 38th store for the artisan coffee chain, and is both the third store the brand operates in London, and the third store that the chain has opened this year. The other London outlets are in St Paul's and The Strand, both of which opened in November 2016.
SOHO has extensive expansion plans and has already opened three of its planned eleven stores this year, with an opening in Cheltenham in January, and an opening in the Bullring two weeks ago. Baker Street is the first London store to carry the full hot food range, including tacos, hasselback jacket potatoes and sweet potatoes, and hot grain pots; concepts which were successfully trialed in Cheltenham earlier this year.