SOHO Coffee Co. has launched its fourth London store in eight weeks, offering its famous, organic, Fairtrade Arabica coffee alongside fresh handmade, on-trend food menus. Since its inception in 1999, the brand has pioneered this hot food-led coffee offering; a proposition which has allowed SOHO to further capitalise on the recent trend of consumers demanding quality, healthy, quick-serve food items for working lunches, shopping pit-stops and travel-friendly meals. Success is evidenced by the brand’s fast-paced expansion, of which Kingsway is the latest addition.
The new store in Kingsway on the corner of Keeley Street, and opposite the London School of Economics (LSE), is the sixth store to open in the Capital, and also the sixth store to open this year. It is one of the brand’s largest footprint outlets and is a stone’s throw from many of the area’s top theatres. The brand is planning further openings for 2017, and has already opened outlets in Cheltenham and Birmingham alongside Baker Street, O2 Centre and Austin Friars in London, since January.
Penny Manuel, Managing Director of SOHO Coffee Co., comments “We are very proud and appreciative of the support and unstinting dedication shown during this busy time of expansion from all our people; from our new product development team right through to our recruitment, training and operations teams – people are at the heart of everything we do and we couldn’t do this without them!”
Watch this space for the next store opening, due in a week’s time!