SOHO Coffee Co. marches forward with expansion

Setting its sights on being a formidable presence in London, SOHO Coffee Co. has today celebrated a second store opening in the Capital in just seven days. The store on Grosvenor Street in the heart of prestigious Mayfair, is the seventh London store for the brand and the seventh store to open nationwide this year.

SOHO has become the sector brand to watch, as its fast-paced expansion includes eleven outlets this year, outstripping the expansion plans of many of its competitors. The food-led coffee brand is renowned for its happy, friendly staff, its on-trend, hot and cold quick-serve food range, and its 100% organic, Fairtrade Arabica coffee.

Penny Manuel, Owner and Managing Director of SOHO Coffee Co., comments β€œWe are incredibly proud of our current rate of expansion, which we have achieved without compromise to our great food and coffee, or the reputation and approachability of our staff. Unlike many of our competitors, we have maintained the local, community feel to our stores, with staff who know our regular customers by name. Our local teams are supported by an equally passionate team at head office which is fanatical about food and coffee! London expansion has long been on our minds and we’re delighted to be so well-received in the Capital.”

The new outlet on Grosvenor Street follows hot on the heels of the Kingsway Store opposite the London School of Economics. The brand is planning further openings for 2017, and has already opened outlets in Cheltenham and Birmingham alongside Baker Street, O2 Centre, Austin Friars and Kingsway in London, since January.