SOHO opens in Aldwych

SOHO Coffee Co. is continuing its winning streak, with its latest opening next to Somerset House, on the north side of Waterloo Bridge. Marking its hat trick in Westminster, this is the third store to open in a month and the eighth opening nationally this year, for the grass roots brand.

The Waterloo Bridge store puts the brand three quarters of the way to their target of eleven store openings this year; something of which the team is incredibly proud. SOHO is renowned for its innovative, on-trend offering, with a focus on high-quality, quick-serve food, alongside signature organic & Fairtrade coffee; a winning concept in the Capital.

Penny Manuel, Managing Director of SOHO Coffee Co. comments, β€œAll our stores are individual; as individual as our customers. Our sites in London highlight this diversity and we are enjoying the opportunities and challenges this brings. We pride ourselves on offering something for everyone and are looking forward to welcoming office-workers, students, theatre goers and tourists alike to our Waterloo Bridge store”.

The new Waterloo Bridge outlet arrives less than fourteen days behind the SOHO store on Grosvenor Street in the heart of Mayfair. The brand is planning further openings for 2017, and has already opened outlets in Cheltenham and Birmingham alongside Baker Street, O2 Centre, Austin Friars, Kingsway and Grosvenor Street in London, since January.