The cherry on the top

They say it takes 7g of coffee beans to make 1 espresso.


This has always intrigued me so today I weighed out 7g of our beautifully roasted SOHO coffee beans and counted them.


My 7g came to 50 beans, which is more than I’d expected. 


Given each coffee cherry contains 2 beans, that’s 25 coffee cherries that have been picked by hand from the coffee bush to make a single espresso.


Not to mention the care and attention required to transform these from cherry to the rich, smooth coffee nectar that so many of us depend on to kick start our day.  These 25 coffee cherries are as precious as they’ve ever been as coffee is a commodity in crisis. 


As our climate changes, increasing extreme weather patterns are altering the flowering and fruiting cycles of coffee and increasing pests and diseases. It also hasn’t helped that, for some time now, coffee has traded on the open futures market below the cost of production for many farmers, which may lead many to abandon growing coffee in favour of other more lucrative crops.

So, these 25 coffee cherries really are as precious as they’ve ever been. Little nuggets of pure gold.

And, an important reminder that our commitment to our certified coffee farmers has never been so essential.  By ensuring a fair price for their crop, we demonstrate how much we value them, the land they work, the challenges they face and the high quality of coffee they produce, every cherry.


Through purchasing from Fairtrade, Organic and Rainforest Alliance CertifiedTM farms, we are guaranteeing our certified farmers receive a much higher price for their coffee than beans bought purely on the open futures market.  This allows them to plan for the future and re-invest in some of the poorest and most remote communities, supporting local health and educational services.


The organic matter from the tree canopy that naturally shades our arabica coffee bushes, provides an ecological mulch that reduces the need for weeding, naturally controls bugs, reduces the need for fertilisers, controls erosion and helps build the soil. And, our farmers know how to filter clean water naturally through straw and re-use coffee bean husk in their organic fertiliser. 


It’s no surprise that this environment creates a healthy eco-system, one that attracts migrating birds and allows farming to co-exist alongside rainforest without leading to its devastation.


We’re fully committed to serving you the best tasting and most ethical coffee we can. We don’t pretend to be perfect, we’re just doing what we can.


This is why we’re super proud to partner with the first coffee roastery in the world to achieve the Carbon Neutral Gold Standard. 


It’s also why we then proudly hand over our precious SOHO blend to our trained baristas to carefully craft the perfect flat white, cappuccino or latte, made with organic dairy milk.


This way, we can all continue to enjoy our delicious daily fix with a slightly clearer conscience.