And they’re off…

Artisan coffee concept SOHO Coffee Co. is now open in Birmingham, based in the Debenhams Bullring outlet on Floor 3. The brand has been eyeing a Birmingham expansion for a number of years, but has been searching for the perfect location. The store stars SOHO’s legendary organic and Fairtrade Arabica coffee, alongside their jumbo jacket potatoes and freshly prepared salads and sandwiches. The store will also be the first to offer SOHO’s new afternoon tea, an indulgence for weary shoppers or a weekend treat.

Penny Manuel, Managing Director, SOHO Coffee Co. comments “We are delighted to have opened in Birmingham and think that the store offers something new and exciting in the Bullring. Not only can customers enjoy our trademark coffee, they will also be able to opt for our batch brew craft coffee for an artisan flavour, and can snap up food to match their lifestyle. We’re even more excited to trial our new Afternoon Tea concept, which offers a modern take on the traditional to capture customers’ taste buds as well as imagination.”

The store can be found inside Debenhams at the Bullring, Birmingham, on Floor 3. Anyone interested in finding out more about the new store, and receiving introductory offers should register their email address at