SOHO Coffee Partners with Biscoff® with launch of Biscoff® treat trio
SOHO Coffee launched its first brand partnership with Biscoff which will see it add three all-new Biscoff menu items into its 40 stores.
The trio of Biscoff items launched alongside its autumn menu on 18th October 2023.
The SOHO product development team has created the new limited-edition selection of menu items that are oozing and topped with real Biscoff sauce & Biscoff biscuit crumbs to create a warm and cosy range ready for the autumn season.
What’s on the menu?
- The Biscoff® SOnut: Sugared puff pastry stuffed with silky Biscoffinfused cream, drizzled with lashings of Biscoff sauce and topped with a delightfully crunchy Biscoff biscuit crumb.
- Biscoff® Blondie Hot Chocolate: Rich, buttery, caramel chocolate infused with Biscoff sauce, topped with lashings of cream, a generous swirl of Biscoff sauce and Biscoff biscuit crumb.
- Biscoff® Shake: Vanilla shake blended with Biscoff biscuit crumb & smooth Biscoff sauce, topped with swirls of whipped cream, drizzles of Biscoff sauce and a sprinkling of Biscoff biscuit crumb.
SOHO Coffee Co.’s Group CEO, Sam Shutt, said:
“It is incredibly exciting to work with such a great brand and the Biscoff team. Partnerships are an important part of our “Good Mood Food” Strategy for SOHO Coffee Co. as we move the business forward. Our 3 new Biscoff products are fantastic. My personal favourite is our exclusive NEW SOnut… it’s next level indulgence!”.
The new menu items are exclusive to SOHO Coffee and can be found in-store in the Southwest, Midlands and London regions.
Biscoff Category Development & Marketing Manager, Frances Booth, is delighted that SOHO Coffee has incorporated official ‘Created With Biscoff’ products on the new menu:
“It’s fantastic that Soho Coffee has included three ‘Created with’ Biscoff products on its autumn menu in the form of everyday treats. To partner with a coffee brand as respected as Soho Coffee is extremely exciting and we can’t wait to get their customers feedback on the latest creations through social media and in person.”
SOHO Coffee’s autumn menu launched on 18th October 2023 and features new seasonal menu items including an indulgent Toffee Fudge Latte, a delicious BBQ Chicken Flatbread, a warming and fully loaded Korean Chicken Jacket Potato as well as an exciting NEW range of Focaccias that come as an extension of SOHO’s famous sourdough toasties.
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