UK-based coffee and food-to-go brand SOHO Coffee has launched its 11th airport store and first outlet in Switzerland at Geneva Airport. The new location, operated by franchisee Canonica Group, represents another step in SOHO Coffee’s growing presence across Europe’s leading travel hubs.

Currently, SOHO Coffee has airport stores in Birmingham and Bristol in the UK, Las Palmas, Madrid, and Malaga in Spain, as well as Lisbon and Faro in Portugal. With its expansion into Switzerland, the coffee chain continues to build its reputation as a key player in the international travel retail market.

“We are thrilled to partner with the Canonica Group for our debut in the Swiss market,” said Sam Shutt, CEO of SOHO Coffee. “Canonica is a professional and visionary franchise partner that aligns perfectly with our brand’s values. We’re excited about future opportunities to expand into more international markets and travel hubs while building on the early success of our Geneva Airport location.”

Globally, SOHO Coffee operates 41 stores, including 32 in the UK. Its international sites and select UK locations are franchise-operated, including two stores in Doha, Qatar, located at Place Velodrome and Landmark Mall.