These are what we all stand for and guide all of our behaviours and actions. Our values are an essential part of driving our culture, regardless of where we work, they are our shared family DNA. Our demonstration of these each and every day is what gives us such success.

  • Be consistently good: Part of our ethos is about not overstating who we are, so for us being ‘good’ really is good enough, and it’s what we strive for. When we say ‘good’ we have to deliver on that so we can be relied on to deliver our brand promise of ‘SOHO Good’ to our customers and our team.
  • Be proud to serve: As a business we feel proud about what we’re offering up and we pride ourselves on working as a team that are proud to serve. Good things happen when we serve together.
  • Be the good in someone’s day: A welcoming smile, remembering an order, doing something above and beyond to make each customer feel valued. It’s the little things that matter, and the smallest thing can add some good to a person’s day.

Demonstrating our values in the way that we all do, is what drives our culture. We believe that the members of our family are the beating heart of what we do, happy people, happy guests! It’s why 14% of our people are content to stay with us for more than 5 years, making SOHO their home away from home. 

Being good and doing good is the “SOHO way”, and it is something that we are very proud of. We all know that we achieve this daily when we are exhibiting our values, simple really!

Sound like your cup of tea? (or coffee)!