remembering our roots

Our Head Office is based in Cheltenham, where SOHO has been managed and grown over the years. During that time, it has been important to us to support our local community alongside national campaigns to give back to our hometown communities.

Cardboard for coats

We raised £4,000 to buy warm, winter coats for all pupils at Hester's Way Primary School by recycling cardboard and plastic from our stores.

Feeding the homeless

Every month, we take any leftover bread and cake produce to Trinity Church, where the food bags are distributed to the homeless.